VariBlend signs deal with South Korea's Cosmax


The two companies will work on producing a range of beauty products

VariBlend, a US manufacturer of dual-dispensing packaging solutions, has formed a strategic partnership with Cosmax, a South Korean company that specialises in design manufacturing for the cosmetics industry.

The partnership will see a range of beauty products created, with the first ones slated to be unveiled in late May. Cosmax will provide US-based high-speed filling, the bulk and serve as a contract filler.

The first product created by the partnership is the 20mm VariBlend mini (pictured). VariBlen’s President and CEO Robert Brands said: “This is a true partnership initially focused upon our Made-in-America MiniMix 20mm dispenser, which represents an innovative new option for makers of lip glosses, concealers and other on-the-go personal care products based upon fixed or variable delivery ratio of two different formulas.” Cosmax will carry out its filling at a state-of-the-art 330,000sqft site in Solon, Ohio, US. The site used to be owned by L’Oréal and is capable of producing in excess of 150 million units a year.

Cosmax USA’s Chief Executive Sok-Min Yu said: “We are the leading make-up producer in Korea and China, and we are determined to become the largest contract cosmetics manufacturer in the world by 2017, through advances in the US – the largest cosmetics market – and Latin America, the fastest-growing make-up market. Our strategic partnership with VariBlend is another step in that direction.”

The VariBlend MiniMix features a slim design and colour-blending capabilities allowing for two shades to be held within the main structure and blended upon pumping.

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Giving insight into future plans, Brands revealed that concealer and eyeshadow formulas are in the pipeline as part of the partnership.