Vegan beauty sales up by 20% at Superdrug

By Sarah Parsons 23-Aug-2017

Figures from Superdrug reveals the cruelty-free sector is booming

Singer Ellie Goulding has been credited for influencing consumers.

Superdrug has revealed that vegan beauty sales are up by 20% over the last year, across both make-up and skin care.

The UK-based retailer said celebrities such as Ellie Goulding, Lucy Watson and Paul McCartney are causing shoppers to conform to a more conscious way of living.

Superdrug now boasts 700 own brand vegan products, including its B. make-up range – one of the first vegan high street retail own brands.

Sarah Gardner, Superdrug Head of Beauty, said: “In the last year we’ve seen a huge increase in the demand for people searching for vegan beauty and skin care products.

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Customers are becoming savvier about how products are tested and what ingredients are in their favourite products.”