Venus overhauls airbrushed ads and joins body positivity movement

By Sarah Parsons 16-Oct-2018

The Gillette Venus shaving brand also features women removing actual body hair in its new commercials

Shaving giant Gillette Venus has thrown its weight behind the body hair and positivity movement with its new campaign.

The lack of body hair in shaving and waxing adverts has been a hot topic on social media for quite some time, with many consumers questioning why brands are depicting models removing hair from already airbrushed smooth skin.

Sign up for your free email newsletter

The P&G-owned brand’s new ‘My Skin, My Way’ advert comes after ...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business