Pure Beauty

Visual merchandising on point — how to boost cosmetic sales

Published: 9-Nov-2018

Gary Peeling, Managing Director Where The Trade Buys looks at the best beauty initiatives

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While many sectors in retail might be struggling, the cosmetics sector doesn’t seem to be following suit.

According to analyst Kantar Worldpanel, the UK market for cosmetics was worth £9.77 billion in December 2017, only a slight decrease on the previous year, following six years of continuous growth.

But that doesn’t mean the sector is slowing down. The make-up industry has grown rapidly, especially due to beauty YouTubers and Instagram influencers.

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