Visual merchandising on point — how to boost cosmetic sales

Gary Peeling, Managing Director Where The Trade Buys looks at the best beauty initiatives

While many sectors in retail might be struggling, the cosmetics sector doesn’t seem to be following suit.

According to analyst Kantar Worldpanel, the UK market for cosmetics was worth £9.77 billion in December 2017, only a slight decrease on the previous year, following six years of continuous growth.

But that doesn’t mean the sector is slowing down. The make-up industry has grown rapidly, especially due to beauty YouTubers and Instagram influencers.

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