Vive la Glossier: the cult beauty brand goes live in France

The millennial-focused beauty brand has expanded internationally and is now available in the US, UK, Canada and France

US-based cult beauty brand Glossier has announced its products will now be available to customers in France.

Last September, the brand first partnered with French brand Colette to take over their Beauty Box product and sell in their Paris store for three months.

Since then, according to founder Emily Weiss, the response from French consumers has been “incredible”.

In an interview with Vogue she said: “We learned a lot about our community through the experience, like the fact they really, really love Boy Brow and can’t wait for us to be back in France, this time for good.”

Last year the brand announced its expansion into Europe and has since launched in the UK.

According to Weiss Glossier is set to launch in other global markets, but the cruelty-free brand said it will not ship to companies that breach its ethical policy.

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