Viviscal hires CoverGirl model Molly Sims as brand spokesperson

After pursuing a modelling career for over 20 years, American actress Molly Sims is now committed to writing her own lifestyle, fashion and beauty blog

Church & Dwight-owned hair care brand Viviscal has appointed American actress Molly Sims as its new brand spokesperson.

Thanks to its combination of marine protein complex amino mar C, vitamins and minerals Viviscal products are designed to promote existing hair growth.

Sims admits to being a loyal user of the brand’s products since her modelling days.

“I first discovered Viviscal after suffering from hair breakage and shedding - and 25 years later, I am still taking it,” said Sims.

“Viviscal has been at my side through every stage of my career and my life; that’s years of modelling, acting, hosting and after the birth of my three children.

“The results are real and I am so honoured to partner with a brand I truly believe in.”

Robyn Safran, Group Brand Manager of Beauty Marketing at Church & Dwight, added: “We couldn’t be more excited to announce Molly Sims as the Viviscal spokesperson.

“Molly’s personal journey and history with Viviscal made her the perfect partner for the brand.

“We are thrilled that Molly was willing to share her story and secret to beautiful hair, helping to bring this issue to the forefront.”

The US-based brand offers product ranges for men and women, which includes hair growth supplements (£49.95 for one month supply), shampoo (£9.99), conditioner (£9.99) and elixir (£19.99).

The collections are available at Target, Walmart, Ulta Beauty, CVS and Walgreens.

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