Vogue Beauty Director joins SEEN Group as head of new creative division

British Vogue’s former Beauty and Health Director will manage the new Studio SEEN content department, reports Camille Lemoine

Nicola Moulton with SEEN Group's CEO Michelle Boon.

British Vogue’s former Beauty and Health Director, Nicola Moulton has been appointed SEEN Group’s first Creative Director.

Moulton joins the global creative group straight from her position at British Vogue, where she created award-winning beauty content for the world renowned fashion magazine for almost a decade.

In her new role, Moulton will manage creative projects across all of the group’s divisions: Beauty SEEN, Be SEEN, Social SEEN, SEEN Creates and V-SEEN, as well as managing the company’s latest division Studio SEEN.

Nicola Moulton said: “Where do you go from Vogue? That’s the big question I had been asking myself.

“After ten years at the pinnacle of style and journalism, my next move had to be something special and take me in a new direction.’’

Studio SEEN will produce content for the beauty, health and wellness sectors, guided by Moulton who will identify key trends and future cultural shifts, that will predict the way customers engage with products.

She said: “In my new role, I get to play a real part in impacting what brands do and how they develop.

“I bring them to life, helping them to speak to the consumer in a new commercial, but creative way, always with integrity and with that unique point of difference that is delivered through my deep understanding of this category.”

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