WWP Beauty opens new LA design hub

By Julia Wray | 26-Jul-2021

The full-service supplier’s new space features sustainable additions

Full-service supplier to the beauty industry WWP Beauty has announced the opening of its newest location in Los Angeles: the WWP Beauty Design Innovation Hub.

According to the company, the expansion signifies its ongoing commitment to providing customers with the latest design innovation and technologies in beauty and personal care.

The new office location features an iStudio design space, and iTech engineering lab with 3D printers and equipment, an iLab, which is said to foster ideation and formulation development, and a showroom featuring the company’s capabilities and latest innovations.

The space also features sustainable additions including a living wall, energy efficient lighting and an in-office recycling programme.

“We are thrilled to now open our new Design Innovation Hub in LA, which represents a remarkable milestone for WWP Beauty’s strategic expansion,” said Josh Kirschbaum, CEO of WWP Beauty.

“The new space will also allow us to make significant contributions toward sustainability, social responsibility, inclusivity and diversity, all of which are weaved into our company initiatives globally.”

Robert Tognetti, COO of WWP Beauty, added: “Our new office features many new and exciting technology-driven spaces and workstations with the goal of promoting close collaboration and fostering innovation between employees and customers throughout the design process.”

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