WWP Beauty overhauls branding with fresh look

In spite of the Covid-19 pandemic, the beauty supplier for Living Proof and Milk Makeup is said to have reported record growth in 2020

US beauty supplier WWP Beauty has rebranded its company with a fresh new look.

The packaging supplier for Living Proof and Milk Makeup has overhauled its former logo and style, boasting a new website and redefined company message.

The move follows a number of appointments to WWP’s executive team, including Jennifer Adams as Global Chief Financial Officer and the promotion of its longtime operations executive Josh Kirschbaum to CEO.

WWP reported record growth in 2020, in spite of the Covid-19 pandemic, driving the company’s North America expansion with a new Design & Innovation centre in Los Angeles, US.

“With this rebranding and launch of WWP Beauty, we are redefining who we are, the value we bring to our clients and the purpose we stand for,” said Kirschbaum.

“We’re incredibly proud and thankful for our employees, collaborators and clients that have accompanied us in our growth.

“Together, we have made WWP Beauty the source of everything beauty.”

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