Walgreens Boots Alliance on the future of personalisation in beauty

Published: 6-Jul-2017
Retail

Annie Murphy, SVP, Chief Customer Officer at Walgreens Boots Alliance talks expanding in the US and using data to personalise the beauty shopping experience

You need to be a subscriber to read this article.
Click here to find out more.

What does your role entail?

I have a newly created position in Walgreens Boots Alliance.

I lead the global commercial strategy across our businesses, together with our commercial teams in Walgreens in the US, Boots in the UK and our other international businesses in Europe, Latin America and Asia.

Together, we deliver customer-led plans founded on clear marketing strategies that

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • CEW Cosmetic Executive Women
  • Walgreens Boots Alliance
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

‘The customer threw a candle at my colleague’: Beauty is facing a violent retail crime epidemic

Read more
Violent shoplifting crimes are soaring and more needs to be done to keep beauty industry’s retail workforce safe

Trending Articles

  1. LVMH’s revenue dips despite ‘remarkable growth’ from Sephora The giant’s Selective Retailing and Perfumes & Cosmetics divisions delivered strong sales despite the ‘uncertain’ economic climate
  2. Harvey Nichols names former Alexander McQueen president as new CEO Julia Goddard will take on the top role at the department store chain following Manju Malhotra’s departure last year
  3. Sephora China names former Nike exec as Managing Director Xia Ding will oversee the beauty retailer’s portfolio of 350 stores in the country, working alongside Asia President Alia Gogi
  4. Pure Beauty Global Awards 2024 finalists announced! The Pure Beauty editorial team has announced the best in the industry, now it is up to the expert judging panel to decide the winners
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    What beauty can learn from the 'Sephora kids' controversy Videos complaining about the behaviour of tweens in Sephora stores have taken over social media. Retail expert Janet Milner-Walker explains the key takeaways for brands

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

‘The customer threw a candle at my colleague’: Beauty is facing a violent retail crime epidemic

Violent shoplifting crimes are soaring and more needs to be done to keep beauty industry’s retail workforce safe
Finance

Boots sales surge thanks to ‘record-breaking’ Black Friday and luxury hair care

The UK beauty retailer reported its biggest ever day of sales online on Black Friday, while customer interest in luxury hair care has also soared
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Inside Boots' power move for Britain's beauty retail

Boots is introducing a beauty-only concept store in Battersea Power Station, London – how does it compare to Sephora and Space NK?
Retail

Boots signs £4.8 billion deal with Legal & General to offload pension scheme

The transfer to the investment firm could see parent company Walgreens Boots Alliance open up a new sales bid for the UK beauty retailer
Finance

Walgreens to pay £1 billion to offload Boots pension ahead of new sale process

Boots’ parent company is allegedly paying a hefty sum to offload the pension scheme so it can reinvigorate plans to sell the UK beauty retailer
Retail

Walgreens Boots Alliance names Tim Wentworth as CEO

The parent company of Boots and No7 is doubling down on its pharmacy and healthcare divisions through Wenthworth’s appointment
You need to be a subscriber to read this article.
Click here to find out more.
Retail

What Boots halting its marketplace launch means for the model

Amid news that Boots is no longer immediately following rival Superdrug down the marketplace route, Cosmetics Business reveals why beauty marketplaces need a USP
Subscribe now