Walgreens Boots Alliance on the future of personalisation in beauty

Annie Murphy, SVP, Chief Customer Officer at Walgreens Boots Alliance talks expanding in the US and using data to personalise the beauty shopping experience

What does your role entail?

I have a newly created position in Walgreens Boots Alliance.

I lead the global commercial strategy across our businesses, together with our commercial teams in Walgreens in the US, Boots in the UK and our other international businesses in Europe, Latin America and Asia.

Together, we deliver customer-led plans founded on clear marketing strategies that . . .

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