Waxing lyrical: A first look at ASOS' new 95-sku Crayola Beauty line

The online retailer is encouraging millennial consumers to unleash their creativity with its exclusive new 95-sku Crayola make-up range

ASOS, the online fashion and beauty retailer, will soon be the exclusive seller of the new Crayola Beauty make-up range.

Due to launch in June, the bumper 95-sku collection features 58 products in a spectrum of bright shades including colour-changing lipsticks, eye palettes, highlighters and mascaras.

In line with ASOS’ ‘Go play’ tagline, the Crayola Beauty range is said to provide consumers with the tools needed to paint, draw and smudge unique beauty looks.

The range is also said to offer the only face crayon on the market that is designed to be used across eye, lip and cheek.

In March, ASOS revealed that it has seen triple-digit growth in shoppers buying solely from its Face + Body offering.

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