Influencer Hyram Yabro, whose straight talking advice on YouTube has helped spur the skin care boom among Gen Z, is finally launching his own brand.
Selfless By Hyram has been produced in partnership with The Inkey List and aims to "positively impact the biggest challenges facing people and the planet".
From 24 June, consumers will be able to purchase the brand online and in-store from Sephora and, in the UK, Selfless is available via uk.selflessbyhyram.com.
The Hawaii-based vlogger has one of the top