The 21-year-old will appear in ads and social media content for the Coty-owned brand
Wella Professionals has named actress Sophie Turner as its latest ambassador.
The Coty-owned brand will kick off the collaboration with the Game of Thrones star in North America with its summer/fall campaign for its EIMI collection.
As Global Brand Ambassador, Turner will support the launch of product innovations via PR campaigns.
She will appear in global marketing, print and digital ads, including social media content, in-store displays, commencing July 2017 in a bid to modernise the brand.
“I’m honoured to be named the face of Wella Professionals, an iconic beauty brand that encourages women like me to be bold in their choices,” said Turner.
She has previously fronted Louis Vuitton and British fashion brand Karen Millen.
“We are thrilled to announce Sophie as Wella Professionals Global Ambassador,” said Laura Simpson, Chief Marketing Officer Coty Professional Beauty.
“She’s an exceptionally talented artist who represents a generation of women which like to express themselves by wearing premium-looking, sophisticated hair colour.”