What a ride! LVMH to open new Paris theme park

The luxury goods giant will be turning the historic Jardin d’Acclimatation into a new steampunk theme park

Jardin d'Acclimatation/LVMH

LVMH has revealed plans to open a ‘steampunk’ theme park in Paris.

The cosmetics giant has landed a six-month, €60 million deal to renovate the Jardin d’Acclimatation in partnership with Compagnie des Alpes, a theme park and ski resort developer.

Despite managing the 45-acre space in the west of the city since 1984, LVMH now aims to attract . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.


Subscribe now to premium content on Cosmetics Business