Pure Beauty

What a ride! LVMH to open new Paris theme park

By Sarah Parsons | Published: 30-Aug-2017

The luxury goods giant will be turning the historic Jardin d’Acclimatation into a new steampunk theme park

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LVMH has revealed plans to open a ‘steampunk’ theme park in Paris.

The cosmetics giant has landed a six-month, €60 million deal to renovate the Jardin d’Acclimatation in partnership with Compagnie des Alpes, a theme park and ski resort developer.

Despite managing the 45-acre space in the west of the city since 1984, LVMH now aims to attract

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