Securing a tender with a hotel can boost brand awareness and firm up brand positioning
In this week's The Final Word interview, Cosmetics Business speaks to Spiezia Organics' Managing Director Amanda Barlow about what opportunities the the hotel amenities and spa channel presents for beauty brands
We have had a contract with Brown’s Hotel in Mayfair for some time now and first started supplying the hotel two years ago in its spa. Browns was the first hotel we secured a contract with for amenities, although not for spa products. So how does a hotel contract work? In our case, the hotel agrees to a supply based on projections on occupancy across a period of time, for example a year, and that is the basis for the contract. It is lucrative in terms of brand awareness more than anything; the margins are not as high as other sales areas.. . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business