Beauty companies are responding to calls from the founder of Uoma Beauty to reveal how many black and ethnic minority individuals they employ.
Sharon Chuter was compelled to launch the #PullUpOrShutUp campaign in the aftermath of George Floyd’s murder.
She told Cosmetics Business: “We can’t protest every year, we can’t keep screaming for change every year. We need to take action. I am all about direct action…
“I saw brands that were actively preaching their support of the black community; meanwhile absolving themselves of any responsibility.
“Posting their well-crafted PR statements, saying they stand in solidarity with us, donating to charities – but missing, what I felt, is the big point.
“It was really frustrating, and it boiled over. We can’t continue to complain about things