What is #PullUpOrShutUp and why are so many cosmetics companies getting involved?

From Kylie Jenner to Estée Lauder Companies, Huda Beauty and Glossier, the cosmetics industry has stepped forward to reveal how many black and minority ethnic professionals they employ

Sharon Chuter

Beauty companies are responding to calls from the founder of Uoma Beauty to reveal how many black and ethnic minority individuals they employ.

Sharon Chuter was compelled to launch the #PullUpOrShutUp campaign in the aftermath of George Floyd’s murder.

She told Cosmetics Business: “We can’t protest every year, we can’t keep screaming for change every year. We need to take action. I am all about direct action…

“I saw brands that were actively preaching their support of the black community; meanwhile absolving themselves of any responsibility.

“Posting their well-crafted PR statements, saying they stand in solidarity with us, donating to charities – but missing, what I felt, is  the big point.

“It was really frustrating, and it boiled over. We can’t continue to complain about things . . .

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