What is the beauty industry's obsession with avocado?


Hailed for its skin and hair benefits, avocado has become an ingredients list badge of honour for beauty brands

What is the beauty industry's obsession with avocado?

The humble avocado has reached heights of popularity that no-one could have predicted ten years ago.

Formerly only spotted under a dollop of prawn marie rose, the green mild-flavoured fruit and member of the flowering plant family Lauraceae has become the star of its own show in the food industry, supported by the wider healthy-living trend.

But as we know, what ends up on the kitchen table has a knack of making its way into the bathroom.

Today, it’s not just the fresh food aisles packed with the pear-shaped fruit, but beauty shelves too.

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