Change is in the air. Not only is demand for personal care products increasing worldwide, but shifting consumer expectations have been shaping the way the market moves forward. Desire for new ingredients has met increased interest in social and environmental responsibility, which has led to a heightened call for natural, sustainable and ethical products and manufacturing processes. While argan oil is already popular – meeting consumer demand for natural ingredients that offer nourishing and revitalising properties – it can further evolve to tick all the consumers’ boxes; provided that it is sourced ethically and sustainably.
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