Where to find scent inspiration when in a creative rut

Published: 18-Jan-2017

With an intangible nature, fragrances are complex to understand, let alone create. So how can perfumers continue to innovate when inspiration runs low?

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Nancy Meiland is the founder of Nancy Meiland Parfums and reveals where she draws inspiration from when designing new fragrances

I’ve been quoted as saying that I am ‘magically drawn to the creation of scent’ – and I think that accurately sums up for me how much the process of seeking, defining and creating a new scent is a delicate balance of art, alchemy, people and places.

It may sound strange for a parfumier to say, but fragrance is so much more that what you can smell!

My life has been equally split between the countryside and being in town and I derive inspiration from wherever I am – sometimes in the least expected places.

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