'Who we are doesn't matter': Why Estée Laundry wants you to stop focusing on its identity

Estée Laundry, the Instagram account the beauty industry loves to hate, talks to Cosmetics Business about its offline plans and sparking conversation

The alleged trio behind Estée Laundry, the infamous Instagram account that calls out dupe products and other industry injustices, are incredibly protective of their shrouded persona.

Even after two years since its first post in 2018, the self-dubbed anonymous beauty collective has zero plans to step into the limelight. Instead, it is on a . . .

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