'Who we are doesn't matter': Why Estée Laundry wants you to stop focusing on its identity

By Sarah Parsons | Published: 21-Jan-2020

Estée Laundry, the Instagram account the beauty industry loves to hate, talks to Cosmetics Business about its offline plans and sparking conversation

You need to be a subscriber to read this article.
Click here to find out more.

The alleged trio behind Estée Laundry, the infamous Instagram account that calls out dupe products and other industry injustices, are incredibly protective of their shrouded persona.

Even after two years since its first post in 2018, the self-dubbed anonymous beauty collective has zero plans to step into the limelight. Instead, it is on a

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like