Why France remains at the forefront of beauty innovation

Despite competition from South Korea, the French cosmetics market is holding onto its reputation as an industry leader in NPD

Laurence Wittner, the Editor of L’Observatoire des Cosmétiques, discusses why France is still at the cutting-edge of cosmetics product innovation

Laurence Wittner

"France has long been seen as the home of cosmetics and the country continues to innovate and hold its own despite other emerging regions, such as Asia.

There are seven main trends currently at the fore in France: naturals, tradition, DIY, protection, texture, . . .

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