Why 'la rentrée' is big business for beauty brands in France

La rentrée, literally meaning ‘the return’, is a major calendar event in France that signals the back-to-school period – and a wave of new cosmetics launches

Global beauty brands are tapping into France's unique back-to-school period – ‘la rentrée’ – to inspire their September cosmetics and fragrance launches.

La rentrée, literally ‘the return’, is a major calendar event in France when every . . .

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