Pure Beauty

Why MAC’s ‘first-to-market’ collaboration with Perfect Corp is significant for beauty shoppers

By Becky Bargh | Published: 25-Jan-2022

The digital-meets-physical service delivers AR-matched product sample shades directly to consumers

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Beauty arena authority MAC Cosmetics has entered a new partnership with leading AR group Perfect Corp that could be a game changing shopping solution for beauty customers.

Teaming up with SoPost, an online sampling platform, the duo have combined the physical and digital worlds of beauty sampling, allowing customers to

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