Dove has commissioned its largest study to date into the attitudes of women surrounding body confidence.
The Dove Global Beauty and Confidence Report aims to use its findings to support the brand’s ethos that beauty should be a source of confidence and not a source of anxiety.
The survey analysed attitudes of women in 13 countries and girls in 12 countries. A total of 6,000 women and 4,500 girls were involved in the study, spanning India, Brazil, China, Canada, Japan, Germany, Russia, Turkey, the US, the UK, Mexico, South Africa and Australia.
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