Why black-owned beauty brands have finally found their voice

For many black entrepreneurs working in the beauty industry, 2017 has been a pivotal year for business. Here's one brand's perspective...


Ariel Roberts

The beauty industry has become one of the biggest champions of diversity in the world of consumer goods.

This year, L'Oréal debuted its 'Your Skin, Your Story' campaign for diversity, Illamasqua launched its gender fluidity campaign and Sephora released #Neverstop, to celebrate that beauty comes in all shapes and sizes.

One important facet of the diversity debate is race and skin colour: it's a topic that has repeatedly surfaced in the beauty industry, most recently thanks to the launch of Fenty Beauty.

And now, according to Ariel Roberts, President & General Manager at Fashion Fair Cosmetics Europe, Middle East & Africa, one consumer group in particular is in the midst of a pioneering revolution – the black-owned beauty industry.

Here, she tells Cosmetics Business how the growth of black social and economic power across the world is finally helping black-owned beauty brands find their voice.


"A once noticeably ignored consumer segment in the industry, Black women suddenly seem to be all the rage in beauty. During the last 24 months, we’ve seen several black owned beauty brands pop-up, each bringing something unique to the market. We’ve also seen the industry itself get highlighted by . . .

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