Why caring counts in the luxury beauty sector

Positive Luxury's Diana Verde Nieto on the importance of ethics for luxury beauty brands

Luxury brands that support ethical practices are often hard to spot. In this week's Expert Advice feature, Diana Verde Nieto, Co-Founder and CEO of Positive Luxury, explains why that needs to change.

Diana Verde Nieto

What does the Butterfly Mark mean for brands?

The Butterfly Mark differentiates brands from their competition and allows the consumer to instantly recognise them as a brand that cares, one that embodies luxury while actively protecting society and our planet. This recognition results in building trust, increasing brand loyalty, and ultimately aims to increase sales.

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