Why consumers' love affair with K-beauty skin care may be over

By Sarah Parsons | Published: 8-Aug-2019
Skin Care

Korean beauty has lost its glow with British shoppers as the skin care sector is set to decline in 2019

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K-beauty’s lengthy skin care routines have fallen out of favour with British shoppers, suggest latest industry figures.

With 28% of women claiming to have reduced the number of skin care products, over the past year, it looks like the days of overflowing #shelfie-worthy cabinets may be over.

According to the latest report by market research firm Mintel, women in their twenties are

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