As more beauty brands opt for vloggers and Instagram stars as ambassadors, make-up artists are under greater pressure to demonstrate their influence
Cosmetics Business speaks to Annie Carter, the Founder of Beauty Bash, a new portal that allows make-up artists to showcase their work online
The beauty industry is now heavily reliant on Instagram. Brands are engaging heavily on the site, when trying to market their brand. As well as products, there are make-up fans, beauty influencers, online stores, and thousands of tips, tricks and tutorials all colliding into one another in an attempt to reach out to the online consumer.. . .
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