Why make-up artists need to adapt in the age of the influencer

As more beauty brands opt for vloggers and Instagram stars as ambassadors, make-up artists are under greater pressure to demonstrate their influence

Cosmetics Business speaks to Annie Carter, the Founder of Beauty Bash, a new portal that allows make-up artists to showcase their work online

Annie Carter

How does Beauty Bash benefit make-up artists?

The beauty industry is now heavily reliant on Instagram. Brands are engaging heavily on the site, when trying to market their brand. As well as products, there are make-up fans, beauty influencers, online stores, and thousands of tips, tricks and tutorials all colliding into one another in an attempt to reach out to the online consumer.

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