David Alpert is the Managing Director of the International Institute for Anti-Ageing. Here, he explains the importance of personalised evidence in skin care.
David: Evidence-based skin care is playing a more vital role in the industry than ever before as consumers seek assurance they are buying the best they can afford.
Effective and persuasive communication is imperative, but achieving brand loyalty is increasingly more difficult in a highly social and digital age where the average consumer is hit with brand messages 24/7.
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