Why ‘ring lights’ are taking the selfie-generation by storm

Published: 31-Jan-2017
Marketing

As consumers seek new routes to perfection via the lens of their smartphones, have we reached peak selfie?

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It seems the selfie generation has finally seen the light, and by that, we don’t mean they’re putting down their smartphones. On the contrary, the latest trend to sweep the selfie-obsessed is perfect lighting.

At the end of January, the BBC ran a Horizon documentary called Hair Care Secrets, in which it was investigated

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  • Companies:
  • Estée Lauder Companies
  • Louis Vuitton Moet Hennessy
  • Benefit Cosmetics
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