As a growing number of cross-category luxury brands are investing in men's make-up, celebrity hairstylist Jamie Stevens reveals why he's betting on blush
Will Adam Lambert continue to be the quintessential make-up look for men? (via Getty Images)
Three-time winner of British Men's Hairdresser of the Year and clients including Leonardo di Caprio to Hugh Grant, Jamie Stevens is truly a stylist to the stars.
Capitalising on his success, the hairdresser-turned-entrepreneur launched his eponymous hair care range into Boots in 2015.
With the global male grooming market now worth £35.4bn, the entrepreneur is about to make his mark on the make-up for men category.
Here Stevens reveals exclusively to Cosmetics Business why he's betting on colour cosmetics in 2019...
"Iím so confident that menís make-up will be hitting the mainstream in 2019 that Iíve been developing my own range.
Itís always been obvious to me that thereís a market for it Ė as a man Iíve always found it . . .
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