Why this celebrity hairdresser is breaking into male make-up in 2019

Published: 9-Jan-2019

As a growing number of cross-category luxury brands are investing in men's make-up, celebrity hairstylist Jamie Stevens reveals why he's betting on blush

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Jamie Stevens

Jamie Stevens

Three-time winner of British Men's Hairdresser of the Year and clients including Leonardo di Caprio to Hugh Grant, Jamie Stevens is truly a stylist to the stars.

Capitalising on his success, the hairdresser-turned-entrepreneur launched his eponymous hair care range into Boots in 2015.

With the global male grooming market now worth £35.4bn, the entrepreneur is about to make his mark on the make-up for men category.

Here Stevens reveals exclusively to Cosmetics Business why he's betting on colour cosmetics in 2019...


"I’m so confident that men’s make-up will be hitting the mainstream in 2019 that I’ve been developing my own range.

It’s always been obvious to me that there’s a market for it – as a man I’ve always found it

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