Will Amazon Dash help or hinder beauty brands?

New Prime service allows consumers to re-order products at the touch of a button

  • Amazon's instant replenishment service appeals to the time-poor consumer, with Dash Button orders up 70%

  • Leading beauty brands including L’Oréal Paris, Schwarzkopf and Burt's Bees are on board

  • But could brands and consumers be missing out by losing the in-store setting?


Schwarzkopf is one of the latest beauty brands to sign up to Amazon’s Dash Button


Schwarzkopf, Supergoop!, Aquaphor Baby and Dial are among the latest beauty brands to sign up to Amazon’s Dash Button.

The instant replenishment service, available to Amazon Prime members, allows consumers to re-order their favourite products with the press of a physical button, and without the need to log in to any account or use any other device.

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