Will Revlon's sale help it find new relevance?

Cosmetics Business speaks to industry figureheads for insight into a potential takeover

Ron Perelman has owned Revlon since 1985 and today owns 78% of its shares. In a move set to change the course of the brand's future and its image, however, Bloomberg recently reported that Perelman is putting the $1.3bn cosmetics company up for sale – and shares have risen 12% since the news broke.

MacAndrews & Forbes, Perelman’s overarching investment company, said in a filing with the Securities and Exchange Commission last week it expected “from time to time to communicate with third parties” and had “not formulated any specific plan”.

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