Willow Smith unveiled as face of Mugler’s Alien Goddess

By Julia Wray 8-Jul-2021

The fragrance will be the brand's first launch under L'Oréal

American rocker and actress Willow Smith has been named as the face of Mugler’s latest fragrance, Alien Goddess.

The daughter of Hollywood power couple Will Smith and Jada Pinkett Smith was described by @muglerofficial in an Instagram post announcing the news as “a true incarnation of a new wave of femininity” and a “modern muse”.

“Willow Smith challenges societal standards and gender norms and will undoubtedly be the earthly incarnation of our next #Muglerfragrance,” the post continued.

On her own Instagram page, the 'Transparent Soul' singer added: “#AlienGoddess is a manifesto. It urges us to be wholly ourselves, to brandish what makes us unique with pride”, teasing that there was “More to come…”.

Alien Goddess will be the first Mugler scent launched under L’Oréal ownership; L’Oréal acquired the brand’s fragrance division from The Clarins Group in a move announced back in 2019.

The original Alien, first launched in 2005, is an amber-woody fragrance with a jasmine top note.

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Despite being on the market for well over a decade, the scent remains hugely popular, being The Fragrance Shop’s fourth bestselling fragrance of 2021.