Women 35% more likely to wear fragrance based on mood

Men are less inclined to have an emotional tie to fragrance and typically take just 30 seconds to decide whether to buy a scent

Emotions play a different role for men and women when it comes to their interaction with fragrance.

Women are 35% more likely than men to let emotions dictate what perfume they will wear, according to The NPD Group’s data platform Scentiments.

. . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies