Women blame body insecurities on unrealistic adverts, finds Gillette Venus

According to statistics published by the brand, more than 60% of women feel they do not meet 'typical' beauty standards

More than 60% of women worry they do not meet ‘typical’ beauty standards.

This is according to a new survey from Gillette Venus, which has been on a mission to change stereotypes in shaving and waxing adverts.

Its report also found nearly a fifth of women blame their insecurities on influencers or celebrities they see on social media.

Meanwhile, 63% of women said they would feel more confident if they saw realistic women in adverts.

Last year, the P&G-owned brand launched its ‘My Skin. My Way’ campaign in an effort to tackle adverts depicting models removing hair from unrealistically airbrushed smooth skin.

Since launching, it has hired a range of models of all sizes and ethnicities to appear in its adverts realistically removing their armpit and leg hair.

In a new era of the campaign, it has tapped women with skin care conditions, including one woman with congenital nevi - a condition of birthmarks on the skin - and a woman showing her C-section scar.

“Venus is now 18 and we have taken the time to self-reflect, to look at who we are, where we’ve been, where we want to be, and what we stand for,” said Gillette Venus’ Brand Manager, Matt Thomas.

“My Skin. My Way. is a new beginning for us as a longstanding commitment to empower women and make them comfortable and confident in their skin.”

The brand has also pledged to “no more retouching” of its marketing adverts.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here