Women's fragrances, UK, 2016

Published: 16-May-2016

Sales of women’s fragrances evaporated in the UK last year, as mass market and masstige scents weakened

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Sales of women’s fragrances evaporated in the UK last year, as mass market and masstige scents weakened and the prestige market slowed. According to Kantar Worldpanel, total sales wafted away by 3.1% to £982.063m, while volumes faded even further, down 5.6% to 38.752m units.

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