Working women boost Latin American beauty market

However the richest 1% of the population owns 41% of Latin America and the Caribbean's wealth

The rising number of women in work in Latin America is thought to be a key factor behind the rapid expansion and dynamic growth of the beauty and personal care market in the region.

According to a report by Research and Markets, Beauty and Personal Care Market in Latin America 2015-2019, the employment rate for women aged above 15 is growing, and fast. The report explains that as more women gain financial independence and decision-making power on household consumption, as well as higher disposable income, their expenditure on beauty products is predicted to rise as they seek a “presentable” look in the workplace.

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