World Duty Free has created a series of digital videos for its online and social media channels in the UK, Spain and Germany.
Created by content production company Cherryduck, the short clips feature blogger and celebrity make-up artist Harriet Hadfield. Cosmetic products, currently included in exclusive in-store promotions, are demonstrated in a series of tutorial-style videos.
The videos will be streamed on World Duty Free’s website, as well as on the brand’s Instagram, Facebook and Twitter channels. The products featured will be from the group’s autumn/winter 2015/16 offering.
Karen Sharpes, Senior UK, N. Europe and US PR Manager at World Duty Free Group, said: “The tutorial format enables us to convey multiple key messages and showcase our travel exclusive product offer and our expertise in the beauty sector. Cherryduck make the whole process very streamlined and professional and we are delighted with the quality content that’s produced.”
“World Duty Free is a brand that anyone who has flown abroad for business or pleasure knows about, so we were really excited when got the brief. Airport shopping is now a much more immersive experience which gives us great scope when creating content for them,” said Jez Furlong, Creative Director at Cherryduck Productions.
Cherryduck has previously created branded video content for Clinique, New Look, L’Occitane, Marks and Spencer and ASOS.
World Duty Free Group is an Itlay-based multinational travel retailer. It currently has more than 550 shops across 20 countries and is the market leader in European airports. The retailer also has a strong presence in the Middle East, North America, Latin America and the Caribbean.
