‘World’s most expensive perfume’ kicks off world tour in London

The 1.97 metre Shumukh fragrance by Nabeel Perfumes will be on display at its Knightsbridge store

The scent is inspired by seven elements that, the brands claims, the city is founded upon

The ‘world’s most expensive perfume’ is set to begin its world tour, starting in London.

Formulated by Emirati perfume house Nabeel Perfumes, Shumukh is valued at £1.015m and stands at 1.97 metres high.

According to Nabeel Perfume, inspiration for the costly scent came from Dubai’s rich and . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies