YSL Beauté debuts personalised travel retail pop-up at Hong Kong International Airport

Travellers can browse the L'Oreal-owned luxury brand's Rouge Pur Couture lipsticks and Mon Paris fragrance with a range of customisation options

Yves Saint Laurent Beauté (YSL) is offering travellers a tailor-made beauty destination with its first-ever Make It Yours pop-up at Hong Kong International Airport.

Today is the last chance for consumers to experience the pop-up's circular retail design, created for Shilla Duty Free, which aims to present a seamless 360º personalised beauty journey.

At the store, consumers can browse the L'Oreal-owned luxury brand's Rouge Pur Couture lipstick range, with a selection of more than 20 shades as well as the option for limited edition caps, customised names and gift boxes.

They can also shop the brand's Mon Paris fragrance, including its latest Mon Paris Floral variant, and add a personal flourish by having any name engraved on their scent, along with a limited edition heart and arrow lavaliere in fuchsia, pink, nude or red.

Emily Coleman, General Manager at YSL Beauté, said: “We want to create an elevated, compelling and memorable experience that is relevant to every customer.

"The Make it Yours pop-up reflects our ambition to connect travellers all over the world with Yves Saint Laurent Beauté, and reinforce our position as a loved brand.”

The store also offers visitors a complimentary three-minute flash makeover service by a professional YSL make-up artist.

Changha Shin, Managing Director of Shilla at Hong Kong International Airport, added: “We are extremely proud and excited to unveil the first big promotion collaboration between Yves Saint Laurent Beauté and Shilla Hong Kong International Airport.”

YSL said it plans to roll out its next Asian travel retail pop-up in Haitang Bay, China, in June.

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