YSL Beauté taps Grammy Award winner Dua Lipa as latest fragrance ambassador

The 23-year-old follows in the footsteps of the likes of Cara Delevingne and Jessica Chastain

London-born pop star Dua Lipa has bagged a partnership deal with YSL Beauté for its upcoming women’s fragrance.

As its latest fragrance ambassador, she follows in the footsteps of A-listers including Cara Delevingne and Jessica Chastain.

“I connect so much with the campaign because of its fearlessness,” said Lipa.

“I stand for the importance of being confident, strong and powerful, and of not compromising on who you are, what you do and what you believe in, of always being proud of the things you do, and I feel that goes down very well with the same philosophy behind Yves Saint Laurent’s new fragrance.”

Image via Instagram @dualipa

Stephan Bezy, YSL Beauté’s International General Manager described her as the “voice of her generation” and said it was a “great honour” to partner with a “young and talented artist”.

The 23-year-old broke into the music scene in 2015 after signing with Warner Music Group and released her debut album - Dua Lipa - in 2017, and won her first award the same year.

Since, she has since gone on to win a Grammy Award for the Best Dance Recording and a Brit Award for British Single of the Year with One Kiss.

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