Yardley London unveils contemporary fragrance collection

The brand has revealed plans to launch a contemporary fragrance collection in 2014

Yardley London has revealed plans to launch a contemporary fragrance collection in 2014. Comprising five fragrances, the range will be differentiated from Yardley London’s core collection of single note fragrances and accompanying ancillary products by composition, price and design.

The contemporary collection includes the brand new female fragrance, Jade; green floral chypre that captures the spirit of the 60s, and male fragrance, Chrome; a modern fresh fougere, which both launch in March. Following consumer feedback, existing fragrances Royal English Daisy and Royal Diamond have been renamed Yardley London Daisy and Yardley London Diamond, and these join the collection with updated with modern packaging and visuals. Yardley London Polaire, the modern floral chypre that launched in 2013, completes the line up.

Yardley London’s conptemporary collection will be available from Boots, Lloydspharmacy, Morrisons, Sainsbury’s, independent chemists and online at yardleylondon.co.uk from March 2014.

RRP from £14.99, Yardley London, yardleylondon.co.uk.

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Yardley London (more information, website)