Yes To receives $56m investment from Viking Global

The cosmetics brand is said to be enjoying “exceptional growth” as a category leader in the natural beauty market

Yes To, the US natural beauty brand, has received a $56m minority investment from hedge fund Viking Global Investors.

The investment adds to previous financial injections from San Francisco Equity Partners and Simon Equity Partners.

Ingrid Jeckel was named CEO of Yes To in 2015, when she joined the brand from Physicians Formula.

Scott Potter, Yes To Board Chairman and San Francisco Equity Partners Managing Partner, said: “With our talented CEO Ingrid Jackel at the helm, Yes To is enjoying exceptional growth as a category leader and innovator in the natural beauty market.”

Yes To creates beauty products that are at least 95% natural. Its products are stocked in more than 25,000 stores globally.

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