YouCam make-up apps scoop Google Play’s Editors’ Choice award

By Becky Bargh 20-Feb-2018

Its trophy cabinet also includes Google Play’s Best of 2017 award for Most Innovative App in 2017

YouCam make-up apps scoop Google Play’s Editors’ Choice award

Perfect Corp’s YouCam Makeup and YouCam Perfect apps have been named Google Play’s Editors’ Choice.

The AR beauty service’s apps recorded 470 million global downloads on Google Play and received over 3.4 million five-star ratings.

This isn’t the first time the apps have gained attention outside the virtual realm.

The apps were crowned Google Play’s Most Innovative App in 2017 and given the Taiwan Excellence Award earlier this year.

Alice Chang, Perfect Corp’s CEO, said: “We are extremely proud to learn that YouCam Makeup and YouCam Perfect have been awarded ‘Editor’s Choice’ recognition in the highly competitive Google Play Store.

“The honour of Editor’s Choice shows that Perfect Corp delivers the highest quality and the most dynamic beauty AR apps to users who want to enjoy a seamless cosmetics discovery, trial and shopping experience.

“Our team is committed to pushing the boundaries of AR and AI technology through continued innovation in the beauty tech space.”

Major beauty companies including L’Oréal and Estée Lauder have teamed up with YouCam Makeup and Makeup Perfect over the last year.

Sign up for your free email newsletter

Meanwhile, Swarovski and comedy movie Pitch Perfect are among the other brand’s jumping on the digital bandwagon by offering customers tailored beauty and jewellery looks.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here