Young men rival women in quest for golden glow

Fake tan brands are missing a trick if they don't target the male market

While fake tan brands may have traditionally targeted their products at the female market, it appears that they would be missing a trick to continue with this strategy today.

A new report by Mintel has shown that men in the UK are dabbling in fake tan – a category worth an estimated £60m in 2014 – more than ever before.

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