Yves Rocher's flower power

Yves Rocher has launched a new fragrance said to embody the notion of joie de vivre. Flowerparty is described as a bright feminine fragrance with an effervescent touch. Created by drom’s Philippe Romano, the edt has top notes of orange and mandarin, a heart of rose oil, lychee and raspberry, and vanilla at the dry down. A scented shower gel is also available.

“I was able to create the enchanting effect through the tingly cheerfulness of the fresh, fruity and explosive notes,” says Romano. “Lychee and raspberry, lively and light-hearted give this fragrance its playful charm. I included sophisticated substances like rose and vanilla absolute to enclose the fragrance in an original, sincere perfume texture.”

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