Yves Saint Laurent drives travel retail experience for LAX shoppers

The L’Oréal-owned brand is inviting customers to discover its new Rouge Pur Couture The Slim lipstick collection at the dedicated pop-up

Yves Saint Laurent (YSL) Beauty is upping its retail travel experience for customers with a new dedicated concession at Los Angeles International Airport (LAX).

Situated in the Tom Bradley International Terminal, the pop-up is designed to showcase the brand’s new Rouge Pur Couture The Slim lipstick line-up.

At the pop-up shoppers can also indulge in a free make-over by a YSL make-up specialist.

This will allow customers to try on a variety of shades from the extensive new collection.

The lipstick is available in 17 colours from neutrals and mauves to pinks and plums.

Customers can also opt for complimentary engraving on their product and are being asked to capture their visit on social media.

Travellers in a hurry can also swatch by choosing a shade and taking it home as a souvenir from their experience.

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