Zalando launches men’s grooming ranges to its newly launched beauty offer

Online retailer launched women’s beauty in March

German online seller Zalando is adding men’s products to its beauty offer, which it launched in March this year and also aims to launch its full women’s beauty selection in Poland and Austria in time for the holiday season.

Brands in the new men’s offer, which can be found under the ’Care’ heading, will include 1,500 items from 25 different brands in the skin, body, hair and grooming categories. Brands such as House 99 by David Beckham and Clarisonic from L’Oréal are included, while natural beauty products are on offer from Hanz de Fuko and Baxters of California, and male grooming includes labels such as American Crew and Anthony.

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