Zelens, the skin care brand of plastic and reconstructive surgeon Dr Marko Lens – an authority on skin ageing and skin cancer – is poised for a spring 2021 relaunch.
The independent, performance-driven label, which launched in 2005, was keen to stress that the upcoming rebrand is much more than just a formula tweak or visual upgrade.
“The last few years have been full of new advances in science and cosmetic technology,” founder Dr Lens commented on the relaunch.
“As a skin care brand, you should constantly ask yourself, ‘can we make this better?’
“The next chapter of Zelens is a true rebrand; we have applied many new findings to our products, so it was right to also change the way the brand looks.
“The green colour originally set us apart, but it was time to move away from it and let the formulas speak for themselves in this look of understated luxury.”
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